Mall Guidance System To Help Smart Merchants Informatization Construction

In the era of digital informatization, the application of intelligent devices is becoming more and more popular. Simple, convenient and flexible intelligent interactive devices are favored by everyone, and the operation is very simple. You only need to click on the screen to touch with your fingers. The information I want. With the rapid development of shopping mall shopping malls, in the background of the informatization era, the entire physical shopping industry has also transformed into the direction of intelligent digitalization. The improvement of living standards has promoted people's consumer demand, coupled with the fierce competition in the industry, the business model of modern shopping malls has not become an advantage of attracting customers. From the previous simplicity of shopping to now pay more attention to experience services, improve the shopping environment, beautify the space layout of the shopping mall, and improve the quality of service, which has become the primary task of current shopping malls. The emergence of shopping mall guidance systems, more and more shopping mall shopping malls have begun to introduce guide systems to provide customers with intelligent information query services, and accurate advertising marketing releases, and are committed to creating a service -oriented shopping center for human experience.
In some large shopping malls, there are shopping mall guide systems. Through shopping mall guidance, customers can self -check the map space layout of the entire mall, query the merchant information and location distribution of each floor of the mall, and can also be based on the current location. Starting point, designated end point, the system will plan a few most convenient and convenient routes to guide customers to go. In addition, through rich and vivid multimedia display styles, release activities, promotional discounts, brand promotion, etc., provide effective publicity services and promote shopping mall performance.
The application of the shopping mall guidance system can improve the customer's shopping experience, provide customers with a thoughtful, detailed, efficient and convenient shopping guide service, and can also tap the potential shopping power of customers and increase the desire to buy customers. This is for customers and merchants. Both are all beautiful. There is also a major advantage in the shopping mall guidance system. It is a record of customers' operations on the touch screen. The background statistics of customers' search operations, feedback to merchants, analyzing customers' search and query habits, can better understand the customer's consumption habits and hobbies. Adjust marketing strategies for merchant malls.